The new ad by Google called “Google Search – Reunion” has almost gone viral in both India and Pakistan. It shows two friends, now in old age who were separated during partition meeting again due to the efforts by their grand children and use of Google search and other options in Google.
What I am wondering about is what really makes this ad click ? Given that these two countries have been in a bitter relationship since almost 1947, what exactly people are liking in this video ? Are there some deeply buried emotions or this is just an instant reaction to a nicely made video ? Not trying to be an idiotic critic but just an angle that must be given a thought, at least.
Here is the link to the same video on Vimeo as Youtube doesn’t work in Pakistan.