So what makes Google Search–Reunion ad click ?

The new ad by Google called “Google Search – Reunion” has almost gone viral in both India and Pakistan. It shows two friends, now in old age who were separated during partition meeting again due to the efforts by their grand children and use of Google search and other options in Google. What I am wondering about is what really makes this ad click ? Given that these two countries have been in a bitter relationship since almost 1947, what exactly people are liking in this video ? Are there some deeply buried emotions or this is just an instant reaction to a nicely made video ? Not trying to be an idiotic critic but just an angle that must be given a thought, at least. ...

November 14, 2013 at 1:18 PM · 1 min · 142 words · Amardeep Sidhu

…roadies !

Q: Favorite show ? A: Roadies. Q: Aim in life ? A: To be a Roadie. Q: Ideal ? A: Raghu sir. Q: What are you up to these days ? A: Sir, preparing for this season of roadies. Q: Is this your first time ? A: No. 5th time sir. Q: If we don’t select you ? A: Will come next year again sir. WOW !

March 17, 2013 at 1:04 PM · 1 min · 67 words · Amardeep Sidhu

I am sorry girl…

I shuddered with horror after reading what this poor girl has to go through. She was a brave girl and fought very bravely. But today she lost the fight and is no more with us. We all are responsible for your death girl. We are all ashamed of being part of this society, being mute spectators of the injustice happening around us, being part of this impotent system, choosing this impotent government that can’t protect us. ...

December 29, 2012 at 1:48 PM · 1 min · 107 words · Amardeep Sidhu

The (sad) world around us

Nothing specific to write. Just a random post. Was watching TV and the corruption sagas getting unfolded. How common man is being looted by the corrupt politicians and he can’t do much. The so called democracy looks more like dictatorship. Thoughts of the large fraction of people are shaped by the “biased” media. So a big number doesn’t even understand what is good and what is bad for them ? Move outside the country and in the neighborhood a 14 year old girl was shot in head for promoting education for women. What ? EDUCATION ! ...

October 17, 2012 at 8:56 PM · 2 min · 273 words · Amardeep Sidhu

Malala Yousafzai – the brave child

The kind of materialistic and violent world we live in it is normal to get disappointed thinking that where exactly this world is heading. But then you come across something that brings hope like Sun brings rays of light in the morning. Malala Yousafzai is a young girl from Swat region of Pakistan who has been advocating for right to education for women. She was 11 years old when Taliban imposed a ban for education on women in the region and she felt the need to raise a voice against it. ...

October 10, 2012 at 10:03 PM · 2 min · 422 words · Amardeep Sidhu

The society - a bunch of bastards

I know i shouldn’t have used this word BUT even this is lighter than what they deserve to be called ! One of my friend got transferred from Bangalore to Noida. As moving from one city to another (that too with family) is a big issue so he also started all the efforts of settling in the new city. Initially he didn’t bring his family with him and started searching for a rented accommodation. And this very first thing started the frustration. These days you cant find a house without involving a property dealer and it brings with it 2 wonderful things: ...

June 3, 2008 at 9:56 PM · 5 min · 878 words · Amardeep Sidhu

Save electricity

We need to save power :) Comments Comment by amritpal singh on 2008-07-30 08:56:03 +0530 eh kedi jagah yaar, jithe light utte nu kar ke layi a ? Comment by Sidhu on 2008-08-06 07:51:03 +0530 LOL…good catch…i guess it might have turned upwards…

March 9, 2008 at 8:38 AM · 1 min · 43 words · Amardeep Sidhu

Gujarat riots

If you have watched Aaj Tak yesterday, they claimed to have exposed everything about Gujarat riots and the very same people who were involved in doing all this are telling everything. There are soul stirring stories. What they did, a normal man can’t even think of doing. After watching that the picture becomes totally clear, leaving no doubts. And the news about the same appears on rediff also. Then started peoples’ comments. Most of the public there is busy in supporting Modi and condemning Aaj Tak that why they have shown this. I just can’t understand why we can’t accept the fact. A bastard slit the abdomen of a pregnant women. What can be more horrible ? Do you think that a normal human being can do it ? Still people are supporting those people. There is crystal clear evidence in the videos that Modi said that do anything for 3 days, then I will stop it. I mean the CM of a state is saying this. How shameful. And people are taking it as a mean to tarnish the image of BJP, as elections are nearer. Does anything more needs to be done to the image of BJP ? ...

October 26, 2007 at 7:37 AM · 3 min · 619 words · Amardeep Sidhu

S Bhagat Singh - the real Hero

Today is S Bhagat Singh’s 100th birthday. So like every other such occasion, he is being remembered again. Politicians are throwing speeches, the same stuff: we aren’t following the direction shown by him…and all that… bhagat.jpg Bhagat Singh was right in saying that we will send the “white” out and you will see that “black” will be sitting. The very same thing has happened. The white left and came our very own called “black” by Bhagat Singh. Over the last 60 years after freedom, they have crossed all the lines, can do anything to gain something politically, a human is not human for them. And the new generation that is supposed to do something about it, bring some revolution is all the way busy in becoming another Michael Jackson, forget this desh prem and such stuff. ...

September 28, 2007 at 6:47 PM · 1 min · 171 words · Amardeep Sidhu

Dos and Don'ts in Delhi

It has been almost 11 months since I landed up in so called Delhi unki jaan [from city beautiful Chandigarh]. After having some experience here, I have been thinking of writing all the good and bad things, I have seen, in these 11 months. Well, will write about particular events some other time. Here what I am going to write is, few tips for the people who are new to Delhi or are planning to come to Delhi. Its in the form of dos and don’ts. I am just too lazy to do the segregation so it will be one after another, in no order, without thinking anything. Please bear with it :) ...

September 3, 2007 at 7:37 PM · 4 min · 742 words · Amardeep Sidhu