What does Customer Care mean ? that too 24X7 : where customers can call anytime and get their issues resolved.

Well, i just called ICICI bank’s so called 24X7 customer care regarding a query about my online account. After pressing hell lot of buttons and spending good 5 minutes, i got an option to talk to their executive but to find “Due to exceptionally high number of calls, we wont be able to take your call right now, please try after some time”…

Bullshit !

They don’t even ask you to be in queue. Simply “Please try after some time”. “Please” is most mis-used word i think. See the status of ICICI bank and then response from customer care.

Even a common man can tell that if they experience high volume of calls in the evening, they should hire more people, expand their infrastructure. But NO. Who cares ! When people have no other option, let them go through all this.

There should be some govt body (as there is TRAI for telecom) monitoring all this and locking the banks which are not satisfying the SLAs set.